Our Journey in Financial Wisdom
Born from real challenges, shaped by genuine experiences, and dedicated to helping Australian businesses turn surplus into strategic advantage
The Story Behind zelparinova
Every great financial consultancy starts with a moment of clarity. Ours came during the 2022 economic uncertainty.
The Lightbulb Moment

During a coffee meeting in Hobart, we watched three successful business owners struggle with the same problem - they'd built profitable companies but had no clue what to do with their surplus cash. One was keeping millions in a basic savings account earning 0.1%. That's when we realized Australia needed a different kind of financial guidance.
Building the Foundation

We spent six months interviewing 200+ Australian business owners about their surplus management challenges. The patterns were clear - traditional financial advice wasn't meeting their needs. We developed our first framework based on these real conversations, not textbook theories.
First Client Wins

Our pilot clients saw real results - not overnight miracles, but steady, sensible growth. A manufacturing company in Victoria increased their surplus efficiency by 40% over eight months. A tech startup in Sydney built their first meaningful cash reserves. Word started spreading through business networks.
Expanding Our Reach

We worked with 150+ businesses across Australia, from family operations to mid-sized companies. Each engagement taught us something new about surplus management challenges. We refined our approach, built better tools, and started seeing consistent patterns in what actually works.
Looking Ahead

This year we're launching our structured learning programs for autumn 2025. After three years of hands-on client work, we know exactly what business owners need to master surplus management. No theoretical fluff - just proven strategies that work in the Australian market.
What Drives Us
Three principles that guide every decision we make and every client we serve
Practical Over Perfect
We believe in solutions that work in the real world, not just on spreadsheets. Every strategy we recommend has been tested with actual businesses facing genuine challenges.
Partnership, Not Preaching
You know your business better than anyone. We bring financial expertise to complement your industry knowledge, creating strategies that fit your specific situation.
Growth Through Understanding
We don't just manage your surplus - we help you understand the principles behind smart financial decisions so you can make confident choices independently.
Meet Our Team
The people behind zelparinova's practical approach to surplus management
Zephyra Thornfield
Lead Budget Strategist
Former corporate treasurer turned surplus specialist. Zephyra spent eight years managing cash flow for mid-sized manufacturers before starting zelparinova. She has a knack for turning complex financial concepts into straightforward action plans.
Indira Blackstone
Senior Financial Advisor
With 12 years in business banking, Indira understands what keeps business owners up at night. She joined zelparinova in 2023 and leads our client education programs, helping owners build confidence in their financial decision-making.
Our Track Record
Numbers that reflect our commitment to practical results
Our Commitment to You
What you can expect when working with zelparinova
Honest Assessment
We'll tell you what we see, not what you want to hear. Our assessments are based on your actual financial position and market conditions.
Responsive Support
Business moves fast. We respond to questions within 24 hours and adjust strategies when your situation changes.
Education First
We explain the 'why' behind every recommendation. Our goal is building your financial confidence, not creating dependency.
Results Focus
Pretty charts don't pay bills. We measure success by how well our strategies work in your real business environment.