Our Journey in Financial Wisdom

Born from real challenges, shaped by genuine experiences, and dedicated to helping Australian businesses turn surplus into strategic advantage

The Story Behind zelparinova

Every great financial consultancy starts with a moment of clarity. Ours came during the 2022 economic uncertainty.

Early 2022

The Lightbulb Moment

Financial planning workspace with documents and calculator

During a coffee meeting in Hobart, we watched three successful business owners struggle with the same problem - they'd built profitable companies but had no clue what to do with their surplus cash. One was keeping millions in a basic savings account earning 0.1%. That's when we realized Australia needed a different kind of financial guidance.

Mid 2022

Building the Foundation

Team collaboration session with financial charts and planning materials

We spent six months interviewing 200+ Australian business owners about their surplus management challenges. The patterns were clear - traditional financial advice wasn't meeting their needs. We developed our first framework based on these real conversations, not textbook theories.

2023

First Client Wins

Business meeting with financial documents and growth charts

Our pilot clients saw real results - not overnight miracles, but steady, sensible growth. A manufacturing company in Victoria increased their surplus efficiency by 40% over eight months. A tech startup in Sydney built their first meaningful cash reserves. Word started spreading through business networks.

2024

Expanding Our Reach

Financial analysis workspace with multiple screens and reports

We worked with 150+ businesses across Australia, from family operations to mid-sized companies. Each engagement taught us something new about surplus management challenges. We refined our approach, built better tools, and started seeing consistent patterns in what actually works.

2025

Looking Ahead

Modern financial technology setup with tablets and analytical tools

This year we're launching our structured learning programs for autumn 2025. After three years of hands-on client work, we know exactly what business owners need to master surplus management. No theoretical fluff - just proven strategies that work in the Australian market.

What Drives Us

Three principles that guide every decision we make and every client we serve

Practical Over Perfect

We believe in solutions that work in the real world, not just on spreadsheets. Every strategy we recommend has been tested with actual businesses facing genuine challenges.

Partnership, Not Preaching

You know your business better than anyone. We bring financial expertise to complement your industry knowledge, creating strategies that fit your specific situation.

Growth Through Understanding

We don't just manage your surplus - we help you understand the principles behind smart financial decisions so you can make confident choices independently.

Meet Our Team

The people behind zelparinova's practical approach to surplus management

Zephyra Thornfield

Lead Budget Strategist

Former corporate treasurer turned surplus specialist. Zephyra spent eight years managing cash flow for mid-sized manufacturers before starting zelparinova. She has a knack for turning complex financial concepts into straightforward action plans.

Indira Blackstone

Senior Financial Advisor

With 12 years in business banking, Indira understands what keeps business owners up at night. She joined zelparinova in 2023 and leads our client education programs, helping owners build confidence in their financial decision-making.

Our Track Record

Numbers that reflect our commitment to practical results

200+ Businesses Guided
M+ Surplus Optimized
85% Client Retention
3 Years Strong

Our Commitment to You

What you can expect when working with zelparinova

Honest Assessment

We'll tell you what we see, not what you want to hear. Our assessments are based on your actual financial position and market conditions.

Responsive Support

Business moves fast. We respond to questions within 24 hours and adjust strategies when your situation changes.

Education First

We explain the 'why' behind every recommendation. Our goal is building your financial confidence, not creating dependency.

Results Focus

Pretty charts don't pay bills. We measure success by how well our strategies work in your real business environment.